The existing customers for any retail business are its assets. One has to spend much less amount of money and time to retain the existing customers than to acquire new ones every other day. It is for this reason that customer loyalty is so vital for any retailer.
One of the most popular ways of retaining more customers is through packaging inserts like discounts, samples and gifts. There are also some other types. For this all you have to do is go through the ones mentioned below so that you can get some idea about what the different kinds of packaging inserts are and how they can be used.
- Product Samples – Samples can add a great value to your package for a few reasons. First you will get these things free from your vendors depending on the kind of product that you sell. Secondly, products and samples offer a great way to cross-sell customers. This is an effective strategy to introduce them to other products that they were not aware of earlier or have been thinking about trying. Many brands have launched newer products with their existing ones by following this method.
- Discount Offers – Discount offers is one of the most popular types of package inserts available. The best part of these discount offers is that this could be delivered by email and you may choose digital delivery as well. Not only that, you can include credits for using this in the future. This will make sure that your customers receive the discount the very next time they make a purchase. Since it is tangible and remains in the box it serves as a reminder for them. You can include the discount offers in your packaging in the form of a business card size. The offers can be like “20% Off on Your Next Order”, “Rs. 50 off on Your Next Purchase” and so on.
- Small Gifts – One of the most effective ways of surprising your customers is to offer small gifts. These are sure to surprise them without letting them feel that you are trying to sell them anything. You do not have to go for an expensive gift. Since it is not expected, most people will be just delighted to see the gifts no matter how small they are. Just like serving candies increases the amount of tips for the waiters similar is the case with small gifts for the retailers.
- Personal Notes and Thank You Cards – This is the most personalised and least expensive packaging insert that you can add to the customer packages. A hand-written thank-you note can go a long way in enhancing the loyalty points. This is a thoughtful gesture and customers will like it. You can use this especially at the time when you are starting out.
The above are certain packaging inserts that enhance the customer loyalty to a great extent. These are used by the established retail outlets like Super 99 for retaining their existing customers and generating more positive word-of-mouth that will attract the new customers. So follow these today and boost up your business to reach new heights of success.
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